As we are getting used to living with the pandemic, we are also seeing the real estate market picking up again post-lockdown with more listings in the GTA and more buyers out there than two months ago. However, since we are not back yet to business as usual, homebuyers and sellers, as well as real estate agents, have to resort to a number of measures to keep themselves safe while they are moving forward with their purchase or sale. Despite the COVID-19 unusual circumstances, there is still a substantial need for people to move homes. If you are a seller or thinking about putting up your home for sale, here are some tips that can help you get through the selling process successfully during this challenging time.
MAKE SURE TO HAVE A VIRTUAL TOUR
All real estate agents and agencies have turned to virtual home tours, which enables buyers to see every inch of a listed property from the comfort of their home. It has become the new norm in the real estate world, and it is working.
As a seller, make sure to use the charms of the digital advantages, and preferably, get a real estate agent on board who is going to make a beautiful video of your home and share it through various digital channels. A virtual home tour enables potential homebuyers to see what your home offers in more detail than photos. Homebuyers can see the layout, the home’s features and peek into every room by scrolling online through your home.
Keep in mind that some old rules should still be in place when it comes to attracting buyers. To boost your home’s screen appeal, you should still prep your home as if all potential homebuyers will be visiting in person. This means that decluttering, cleaning, and staging should still be a part of your selling plan. Homebuyers will examine every corner of the home tour video, and neat and organized homes that show the space at its best will still attract a larger pool of homebuyers.
HIGH-QUALITY PHOTOS AND VIDEO TOUR
Working with a real estate agent is the best option given that they know what it takes to make your home noticeable on listing websites. They will bring along a professional photographer and videographer to make the most out of the home photoshoot. High-quality photos and videos simply attract more attention. Blurry photos, features captured from the wrong angle or insufficient lighting will make homebuyers skip a listing more often than not. As a seller, you want homebuyers to have a positive experience while browsing through your listing, so make sure your marketing is intact.
EXPECT A FEWER INQUIRIES BUT MORE SERIOUS BUYERS
With the GTA shifting to a more balanced market, it is clear that a large number of homebuyers is waiting for a better time to get back on the market. This probably means that you won’t get as many inquiries as you would pre-COVID-19, but the ones you do will be serious buyers. The current homebuyer pool mostly consists of people who either really need a new home or who are trying to secure a home while competition is lower. This means that the buyers out there are sincerely looking for a new GTA home and they are probably looking to close sooner rather than later. Use it to your advantage and make your home presentable and treat every interested buyer as the one as they might easily be the one.
TAKE ALL SAFETY MEASURES WHEN ARRANGING AN IN-PERSON VISIT
When buyers express interest to see the property in person after seeing it online, make sure to follow the basic safety rules to minimize the risk of a virus infection. Disinfect the home and prepare disinfectants, gloves and masks, and perhaps, shoe coverings, at the entrance. Have your real estate agent open all internal doors and turn on the lights before the home showing starts so that buyers don’t have to touch anything during the visit.
For more information on selling during COVID-19, listing tips, and the GTA real estate market, give me a call 416-839-3599 or contact me here.